Monday, November 14, 2011

When marketing and IT teams work together, amazing things can happen.

By Jeff Ernst, November 11, 2011, BtoB.
I've been working at the intersection of IT and marketing my whole career. I've felt the pain of marketing teams circumventing IT and buying technology, only to discover that they then don't have the technical knowledge to implement and use it. I've felt the pain of IT folks derailing projects for fear of losing control..... Read more.