Monday, November 14, 2011

A New Media Driver's License Primer for Chief Marketing Officers

By Derek Mehraban, SMMmagazine.

Chief Marketing Officers are in the enviable position of controlling the marketing budgets for their companies and managing their social media marketing. It's an important role, and as an academic, I want to share some insights I have learned from teaching the New Media Driver's License course at Michigan State University for the past three years.
These ten ideas are designed to help CMOs better use social media and to harness the power of the Internet and propel their companies to higher sales and increased profits..... Read more.