tag:blogger.com,1999:blog-14162267248484420342024-03-13T05:55:21.952-07:00MARKETING AND SOCIAL MEDIAAndres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comBlogger288125tag:blogger.com,1999:blog-1416226724848442034.post-37803613733539972142018-03-02T06:26:00.001-08:002018-03-02T06:35:33.717-08:00Definición de Marketing Digital<div class="separator" style="clear: both; text-align: center;">
<a href="https://andressilvaarancibia.com/"><img border="0" data-original-height="597" data-original-width="947" height="201" src="https://4.bp.blogspot.com/-a6p6wLW_N6A/Wplg8i-HPxI/AAAAAAAAAJY/rygs9lLdqCMVWkHWVz_RxwXjnaBz2YiUgCLcBGAs/s320/andres%2Bsilva%2Barancibia%252C%2Bmarketing%2Bdigital%252C%2Bdefinicion.png" width="320" /></a></div>
<span style="background-color: white; color: #6a6c6e; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 17px; line-height: 29.75px;"><br /></span>
<span style="background-color: white; color: #6a6c6e; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 17px; line-height: 29.75px;">En los últimos 10 años mucho se ha escrito sobre marketing digital. Algunos han puesto el énfasis en el internet, otros en las redes sociales, la tecnología, aplicaciones móviles, etc. A mi juicio primero que todo, lo importante está en comprender cuál es en esencia el significado de marketing digital y sus alcances.</span><br />
<span style="background-color: white; color: #6a6c6e; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 17px; line-height: 29.75px;"><br /></span>
<span style="background-color: white; color: #6a6c6e; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 17px; line-height: 29.75px;">El marketing digital implica la promoción de bienes, servicios, marcas, ideas y/o proyectos a través de medios y métodos electrónicos tales como: internet, redes sociales, optimización en motores de búsqueda (SEO), marketing en motores de búsqueda (SEM), dispositivos móviles, correos electrónicos, publicidad gráfica digital, marketing de contenidos, SMS, MMS, SNS y cualquier otra tecnología de carácter digital.</span><br />
<span style="background-color: white; color: #6a6c6e; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 17px; line-height: 29.75px;"><br /></span>
<span style="background-color: white; color: #6a6c6e; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 17px; line-height: 29.75px;">Es así como el marketing digital es un concepto general que involucra a todos los esfuerzos de marketing en línea. El éxito del marketing digital depende en gran parte del cómo la empresa o persona natural utilizan los distintos medios o canales digitales para conectarse de manera segmentada y personalizada con clientes y potenciales clientes.</span><br />
<span style="background-color: white; color: #6a6c6e; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 17px; line-height: 29.75px;"><br /></span>
<span style="background-color: white; color: #6a6c6e; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 17px; line-height: 29.75px;">Dada la naturaleza del marketing digital, este permite el estudio y análisis en tiempo real de los resultados de las campañas de marketing, disminuyendo significativamente el tiempo para la toma de decisiones y así acelerar la velocidad y calidad de las respuestas de la empresa en el mercado.</span><br />
<span style="background-color: white; color: #6a6c6e; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 17px; line-height: 29.75px;"><br /></span>
<span style="background-color: white; color: #6a6c6e; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 17px; line-height: 29.75px;">Fuente: <a href="https://andressilvaarancibia.com/2018/02/23/marketing-digital-definicion/">Andrés Silva Arancibia</a>, Autor de <a href="https://conextrategia.com/2018/02/23/marketing-digital-definicion/">Conextrategia</a>. febrero 2018.</span><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-33710769479659079192013-11-04T11:53:00.002-08:002013-11-04T11:53:41.174-08:00Social Users Expect One-Hour Response Time from Brands on Twitter [Study]By <a href="http://www.clickz.com/author/profile/2709/jessica-lee" rel="author" style="background-color: white; color: #0077cf; font-family: Arial; font-size: 13px; outline: none; text-decoration: none;" title="Jessica Lee">Jessica Lee</a>, <span style="background-color: white; color: #767676; font-family: Arial; font-size: 13px;">November 1, 2013, <a href="http://www.clickz.com/clickz/news/2304563/social-users-expect-one-hour-response-time-from-brands-on-twitter-study">ClickZ</a>.</span><br />
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<span style="background-color: white; color: #444444; font-family: Arial; font-size: 13px; line-height: 19.5px;">The next time you think about putting off a response to that tweet your brand just received on Twitter – or not responding at all – think again. According to research put out by Lithium Technologies, more than 70 percent of users expect to hear back from the brand they’re interacting with on Twitter, and 53 percent want a response within the hour ... Read more:</span><br />
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<a href="http://www.clickz.com/IMG/613/274613/brand-response-time.jpg?1383319930" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.clickz.com/IMG/613/274613/brand-response-time.jpg?1383319930" width="306" /></a></div>
<span style="background-color: white; color: #444444; font-family: Arial; font-size: 13px; line-height: 19.5px;"><br /></span><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-4990116193123099962012-10-24T06:33:00.000-07:002012-10-24T06:33:10.619-07:00Marketers Rate Below Politicians, Bankers on Respectability Scale<span style="background-color: white;"><span style="color: #222222; font-family: 'Droid Serif', serif; font-size: 12px;">By: </span><a class="tooltip_item" href="http://adage.com/author/rupal-parekh/1079" rel="author" style="color: #349d8e; cursor: pointer; font-family: 'Droid Serif', serif; font-size: 12px; margin: 0px; outline: none; padding: 0px 10px 0px 13px;">Rupal Parekh</a><span style="color: #222222; font-family: 'Droid Serif', serif; font-size: 12px;"> </span><span style="color: #222222; font-family: 'Droid Serif', serif; font-size: 12px;">Published: </span><a href="http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=10/24/2012" style="color: #222222; font-family: 'Droid Serif', serif; font-size: 12px; margin: 0px; outline: none; padding: 0px 10px 0px 13px;" title="Browse more stories published on October 24, 2012">October 24, 2012</a>, </span><a href="http://adage.com/">adage.com</a><br />
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<span style="background-color: white; color: #222222; font-family: 'Droid Serif', serif; font-size: 15px; line-height: 24px;">Think politicians are slimy? Well, according to a new study, what they do for a living is considered more desirable and valuable than what marketing and ad execs do.</span><br />
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<span style="background-color: white; color: #222222; font-family: 'Droid Serif', serif; font-size: 15px; line-height: 24px;">The study, conducted earlier this month, was commissioned by Adobe and fielded by research firm Edelman Berland. It included 1,000 participants in the U.S., China and Japan; three quarters of them were consumers 18 years and older and the remaining quarter was made up of a mix of marketing professionals. That latter point is what's most troubling about what Adobe found: Not only do consumers not value the role of marketing and ad professionals, but many people in those jobs don't value themselves.... <a href="http://www.blogger.com/The%20study,%20conducted%20earlier%20this%20month,%20was%20commissioned%20by%20Adobe%20and%20fielded%20by%20research%20firm%20Edelman%20Berland.%20It%20included%201,000%20participants%20in%20the%20U.S.,%20China%20and%20Japan;%20three%20quarters%20of%20them%20were%20consumers%2018%20years%20and%20older%20and%20the%20remaining%20quarter%20was%20made%20up%20of%20a%20mix%20of%20marketing%20professionals.%20That%20latter%20point%20is%20what's%20most%20troubling%20about%20what%20Adobe%20found:%20Not%20only%20do%20consumers%20not%20value%20the%20role%20of%20marketing%20and%20ad%20professionals,%20but%20many%20people%20in%20those%20jobs%20don't%20value%20themselves.">Read more</a></span><br />
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<a href="http://adage.com/article/news/marketers-rate-politicians-bankers-respectability/237937/"><img border="0" src="http://gaia.adage.com/images/bin/image/small/ann-lewnes.jpg?1340210946" /></a></div>
<br /><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-90418510932377991772012-03-18T04:45:00.000-07:002012-03-18T04:45:52.855-07:00What Siri Means for the Future of Mobile ShoppingMarch, 13, 2012, <a href="http://www.emarketer.com/Article.aspx?R=1008898">eMarketer</a>.<br />
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<div style="background-color: white; color: #666666; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; text-align: left;">Even while Siri is in the hands of relatively few consumers, Apple’s digital assistant looks to have serious potential to change how people use their smartphones, mostly by streamlining the fast-growing smartphone shopping experience both in, near and out of stores.</div><div style="background-color: white; color: #666666; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; text-align: left;">Data from February 2012, from <a href="http://www.catapultmarketing.com/" style="color: #2b7cac; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" target="blank">Catapult Marketing</a>, showed that more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf, while nearly as many would want Siri to check inventory for them at another store. Even more popular: sending Siri off in search of coupons and deals while the smartphone owner shopped...... <a href="http://www.emarketer.com/Article.aspx?R=1008898">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.emarketer.com/Article.aspx?R=1008898"><img border="0" height="232" src="http://www.emarketer.com/images/chart_gifs/137001-138000/137828.gif" width="320" /></a></div><div style="background-color: white; color: #666666; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; text-align: left;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-55727801107879863262012-03-13T03:53:00.000-07:002012-03-13T03:53:18.379-07:00Is an Email Marketing Offer Just Like a TV Commercial?<a href="http://www.clickz.com/author/profile/1079/david-daniels" rel="author" style="background-color: white; color: #0077cf; font-family: Arial; font-size: 12px; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" title="David Daniels">David Daniels</a>, <span style="background-color: white; color: #797979; font-family: Arial; font-size: 12px;">March 12, 2012, <a href="http://www.clickz.com/clickz/column/2158488/email-marketing-offer-tv-commercial">ClickZ</a>.</span><br />
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<div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">When sending email marketing offers, context matters more than timing - a theme covered in this<a href="http://www.clickz.com/clickz/column/2145529/context-matters-timing" style="color: #0077cf; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;">column</a>. In it, I discussed the hastened pace that our time-starved, short-burst society moves at and the impact that it has on our attention. As consumers we like simple things; the increasingly popular info-graphic is an example of our love for the elegant yet easily digestible. To create more engaging email, we must begin thinking like TV commercial producers and data-driven artists and quickly get our point across and spur action. This column looks at the intersection of creative, content, and context to drive engagement.</div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;"><strong>An Email Marketing Offer Is Just Like a TV Commercial - Or Is It?</strong></div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;"><a href="http://www.liveintent.com/" style="color: #0077cf; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" target="_blank">LiveIntent</a> conducted a study that found that on average their publisher clients' emails were viewed for 28.3 seconds, putting view time on par with a 30-second TV commercial. The duration that subscribers were engaged with these non-video emails is impressive, indicating that creative elements of email were contextually relevant to hold the subscriber's attention for this duration of time. Moreover, this LiveIntent<a href="http://slidesha.re/xHX7lD" style="color: #0077cf; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" target="_blank">case study</a> from publisher Techlicious shows that not only was engagement time long, but when using contextually relevant ads, their acquisition oriented ads improved. Most importantly, the engagement of these subscribers was better than other acquisition sources and these subscribers..... <a href="http://www.clickz.com/clickz/column/2158488/email-marketing-offer-tv-commercial">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.clickz.com/clickz/column/2158488/email-marketing-offer-tv-commercial"><img border="0" src="http://tecnoculto.com/wp-content/uploads/2011/email_icon.gif" /></a></div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-53232214185143493022012-02-19T06:09:00.000-08:002012-02-19T06:09:05.369-08:00How Do You Become a 'Super CMO?'<span style="background-color: white;"><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; text-align: left;">By: </span><a class="tooltip_item" href="http://adage.com/author/russ-lange/4611" rel="author" style="color: #0066b2; cursor: pointer; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none;">Russ Lange</a><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; text-align: left;"> </span><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; text-align: left;"></span><span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;">Published: <a href="http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=02/16/2012" style="color: #0066b2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Browse more stories published on February 16, 2012">February 16, 2012</a></span></span> <br />
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<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; text-align: left;">The political controversy over Chrysler's 2012 Super Bowl ad with Clint Eastwood describing a rebounding Detroit is a reminder of how broad the role of the CMO is becoming. No longer just the master of corporate advertising and promotions to sell a product, "Marketing's CEO," as our firm has come to call him or her, is a lead driver of growth and strategy.</span><br />
<div style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"></div><span style="background-color: white;"><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; text-align: left;">The </span><a class="body" href="http://adage.com/article/adages/chrysler-ad-sell-cars-making-americans-stupid/232582/" style="color: #0066b2; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none;">"Halftime in America "</a><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; text-align: left;"> ad, which Karl Rove decried as a plug for President Obama's reelection, is more of a call-to-action for Americans to rally in times of economic hardship and political discord than it is about selling cars. It's a high-profile example of a brand embracing deep-set issues on a national stage, perhaps in recognition that until Americans feel stability again they will continue to keep their wallets closed.</span></span><div style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"></div><span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; text-align: left;">Don't lose sight that Chrysler is still in the business of filling..... Read more.</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://adage.com/images/bin/image/xx-small/0213-Russ-Lange-CMG-Partners.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://adage.com/images/bin/image/xx-small/0213-Russ-Lange-CMG-Partners.jpg" /></a></div><span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; text-align: left;"><br />
</span><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-16660247952334581562011-12-23T02:38:00.000-08:002011-12-23T02:38:05.587-08:00NBC, ABC, CBS, FOX ... Facebook?<span style="background-color: white;"><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; text-align: left;">By: </span><a class="tooltip_item" href="http://adage.com/author/kevin-skobac/4552" rel="author" style="color: #0066b2; cursor: pointer; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none;">Kevin Skobac</a><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; text-align: left;"> </span><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; text-align: left;"></span><span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;">Published: <a href="http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=12/21/2011" style="color: #0066b2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Browse more stories published on December 21, 2011">December 21, 2011</a>, <a href="http://adage.com/article/digitalnext/nbc-abc-cbs-fox-facebook/231703/">AdAge</a>.</span></span><br />
<span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;"></span><br />
<div style="font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">As Facebook continues to grow its user base worldwide, entertainment companies are increasingly trying to find ways to use the platform as a new form of TV channel with unprecedented reach. Both major TV networks and Hollywood film studios have previously allowed people to watch their content via their Facebook pages, including paid video trials such as Warner Brothers renting its "Dark Knight" film from its ultra-successful "Batman" franchise for Facebook credits.</div><div style="font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="background-color: white;">Unfortunately, for WB and others, no early tests of traditional companies pushing their content on Facebook have registered any real success. Audiences simply don't seem interested in watching long-form, lean-back content wrapped in a Facebook environment (though augmenting traditional TV with a second-screen social context is another ... <a href="http://adage.com/article/digitalnext/nbc-abc-cbs-fox-facebook/231703/">Read more</a>.</span></div><div class="separator" style="background-color: #c7c8ca; clear: both; text-align: center;"><a href="http://adage.com/article/digitalnext/nbc-abc-cbs-fox-facebook/231703/"><img border="0" src="http://adage.com/images/bin/image/1221-digital-next-Kevin-Skobac.jpg" /></a></div><div style="background-color: #c7c8ca; font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-64311419184312027372011-12-06T21:21:00.000-08:002011-12-06T21:21:03.004-08:00Gartner Predictions for 2012: More Cloud, Consumerization, Loss of IT Control<span class="Apple-style-span" style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 14px;">By Ann Bednarz, December, 2, 2011, <a href="http://www.cio.com/article/695777/Gartner_Predictions_for_2012_More_Cloud_Consumerization_Loss_of_IT_Control">CIO</a>.</span><br />
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<div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; text-align: left; zoom: 1;"><a href="http://www.nww.com/" style="color: #003366;" target="_blank">Network World</a> — IT budgets and responsibilities are moving out of the control of IT departments and into the hands of others, thanks to trends such as <a href="http://www.networkworld.com/news/2011/100311-forrester-matthew-brown-251482.html" style="color: #003366;">consumerization</a> and <a href="http://www.networkworld.com/supp/2009/ndc3/051809-cloud-faq.html" style="color: #003366;">cloud computing</a>, Gartner says in its vision for 2012 and the coming years.</div><div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; text-align: left; zoom: 1;">UP FOR DEBATE: <a href="http://www.networkworld.com/supp/2011/20tech/index-252234.html" style="color: #003366;">33 hottest IT arguments</a></div><div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; text-align: left; zoom: 1;">That means, to be successful, IT organizations will have to excel at relationship management and be adept at coordinating more widely distributed activities, according to Daryl Plummer, managing vice president and Gartner fellow.</div><div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; text-align: left; zoom: 1;">"As users take more control ..... <a href="http://www.cio.com/article/695777/Gartner_Predictions_for_2012_More_Cloud_Consumerization_Loss_of_IT_Control">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.cio.com/article/695777/Gartner_Predictions_for_2012_More_Cloud_Consumerization_Loss_of_IT_Control"><img border="0" src="http://www.cio.com/images/content/articles/body/2011/06/hp-a-cloud-cio.jpg" /></a></div><div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; text-align: left; zoom: 1;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-90513715529668721492011-12-06T21:00:00.000-08:002011-12-06T21:00:46.861-08:00Intuit embraces paid bloggers to support campaign<a href="mailto:chosford@crain.com" style="background-color: white; color: #cc0000; font-family: Arial, Helvetica; font-size: 12px; font-weight: bold;">Christopher Hosford</a>, 6, Dicember, 2012. <a href="http://www.btobonline.com/article/20111206/SOCIAL03/312069995/intuit-embraces-paid-bloggers-to-support-campaign">BtoB</a>.<br />
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<div style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;">Intuit Inc., a provider of technology and finance software, is leveraging its appeal to small and midsize businesses with a campaign that pays bloggers for writing positive reviews of the company's “Love a Local Business” campaign.</div><div style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;"><a href="http://lovealocalbusiness.intuit.com/?CID=FRG" style="color: #cc0000;" target="_blank">“Love a Local Business”</a> promotes such Intuit products as QuickBooks, Quicken and TurboTax to small businesses, and provides hiring grants ranging from $500 to $25,000. Businesses nominated by their fans then solicit votes on various social sites to vie for the funding.... <a href="http://www.btobonline.com/article/20111206/SOCIAL03/312069995/intuit-embraces-paid-bloggers-to-support-campaign">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.btobonline.com/article/20111206/SOCIAL03/312069995/intuit-embraces-paid-bloggers-to-support-campaign"><img border="0" src="http://imagec10.247realmedia.com/RealMedia/ads/Creatives/crain/B2B_OZ_RADIANT6_SMM_1211/Nov_BoxAd_BlackOutline_30k.jpg" /></a></div><div style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-5420674658067086612011-12-06T20:53:00.000-08:002011-12-06T20:53:25.028-08:00Your Facebook Interests Can Foretell Your Holiday Wishlist<span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px;">By: </span><a class="tooltip_item" href="http://adage.com/author/jack-neff/58" rel="author" style="color: #0066b2; cursor: pointer; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none;">Jack Neff</a><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; text-align: left;"> </span><span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;">Published: <a href="http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=12/05/2011" style="color: #0066b2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Browse more stories published on December 05, 2011">December 05, 2011</a>, <a href="http://adage.com/article/digital/facebook-interests-foretell-holiday-wishlist/231360/">AdAge</a>.</span></span><br />
<span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white; font-size: 14px; line-height: 21px;">This week, holiday gifts will start pouring into the mailrooms of agencies and marketers, but there is only so much wine and fruitcake one can consume. So this got us thinking: What's the perfect gift for the marketing executive who has everything?.... <a href="http://adage.com/article/digital/facebook-interests-foretell-holiday-wishlist/231360/">Read more</a>.</span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://adage.com/article/digital/facebook-interests-foretell-holiday-wishlist/231360/"><img border="0" src="http://adage.com/images/bin/image/rightrail/1205-p2-stockings.jpg?1322867644" /></a></div><span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white; font-size: 14px; line-height: 21px;"><br />
</span></span><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-77038992460288923992011-12-06T20:43:00.000-08:002011-12-06T20:43:05.064-08:00Gestión de Redes Sociales: 21 PrincipiosAndrés Silva A y Karina Durney S. <a href="http://www.marketinghoy.cl/marketing-digital/marketing-online/gestion-de-redes-sociales-21-principios">MarketingHoy</a>.<br />
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<div style="font-family: Verdana, Tahoma, 'DejaVu Sans', sans-serif; font-size: 12px; line-height: 16px; margin-bottom: 1em; margin-top: 1em; text-align: justify;">La forma de comunicarse ha cambiado de manera radical. Las personas se expresan y quieren ser escuchadas y las Redes Sociales son su principal herramienta para lograr tal propósito.</div><div class="MsoNormal" style="font-family: Verdana, Tahoma, 'DejaVu Sans', sans-serif; font-size: 12px; line-height: 16px; margin-bottom: 1em; margin-top: 1em; text-align: justify;">Entonces, las marcas, políticos, organizaciones gubernamentales, entre otras, se están viendo obligadas a adoptar este nuevo canal de comunicación, de lo contrario no será escuchado ni menos adoptado su mensaje.</div><div class="MsoNormal" style="font-family: Verdana, Tahoma, 'DejaVu Sans', sans-serif; font-size: 12px; line-height: 16px; margin-bottom: 1em; margin-top: 1em; text-align: justify;">Este fenómeno ha revolucionado el Marketing y la Publicidad, cambiando el paradigma de la Publicidad Interruptiva a la Publicidad Colaborativa – Participativa. <a href="http://www.marketinghoy.cl/marketing-digital/marketing-online/gestion-de-redes-sociales-21-principios">Leer más</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.marketinghoy.cl/marketing-digital/marketing-online/gestion-de-redes-sociales-21-principios"><img border="0" height="55" src="http://www.marketinghoy.cl/sites/default/themes/MarketingHoy/logo.png" width="320" /></a></div><div class="MsoNormal" style="font-family: Verdana, Tahoma, 'DejaVu Sans', sans-serif; font-size: 12px; line-height: 16px; margin-bottom: 1em; margin-top: 1em; text-align: justify;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-12653130329139406432011-12-05T04:22:00.000-08:002011-12-05T04:22:44.640-08:00U.K. Government Investigating Groupon Ad Practices<a href="http://adage.com/article/digital/u-k-government-investigating-groupon-ad-practices/231331/">AdAge</a>, <span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px;">Published: </span><a href="http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=12/02/2011" style="color: #0066b2; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none;" title="Browse more stories published on December 02, 2011">December 02, 2011</a></span><br />
<span class="Apple-style-span" style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px;">Groupon, the largest Internet daily-deal site, is being investigated by Britain's competition regulator over concerns including unfair promotions and exaggerated savings.</span><br />
<div style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"></div><div style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white;">The U.K. Office of Fair Trading has been looking into Groupon's British unit since July and expanded the probe after receiving a complaint from the country's advertising watchdog.</span></div><div style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white;">"Given Groupon's track record, we have serious concerns about its ability to adhere to the advertising code," the Advertising Standards Authority said in a statement. "It is in the public interest that we refer the matter to the OFT.".... <a href="http://adage.com/article/digital/u-k-government-investigating-groupon-ad-practices/231331/">Read more</a>.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://adage.com/article/digital/u-k-government-investigating-groupon-ad-practices/231331/"><img border="0" src="http://adage.com/images/bin/image/x-small/groupon-uk-010511.jpg?1294248145" /></a></div><div style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-84024260148898281772011-12-01T19:06:00.000-08:002011-12-01T19:06:18.050-08:00Google and TV: Playing to Win<a href="http://www.clickz.com/author/profile/1152/adam-cahill" rel="author" style="background-color: white; color: #0077cf; font-family: Arial; font-size: 12px; outline-color: initial; outline-style: none; outline-width: initial;" title="Adam Cahill">A</a><span class="Apple-style-span" style="color: black;"><a href="http://www.clickz.com/author/profile/1152/adam-cahill" rel="author" style="background-color: white; font-family: Arial; font-size: 12px; outline-color: initial; outline-style: none; outline-width: initial;" title="Adam Cahill">dam Cahill</a><span class="Apple-style-span" style="background-color: white; font-family: Arial; font-size: 12px;"> | December 1, 2011 , <a href="http://www.clickz.com/clickz/column/2129385/google-tv-playing-win">ClickZ</a>.</span></span><br />
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<div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">I checked out YouTube's new <a href="http://www.youtube.com/movies" style="color: #0077cf; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" target="_blank">Movies section</a> fully expecting to be disappointed, because so far I've found almost every attempt at premium video online to be lacking in one way or another.</div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">Well, I wasn't. It only took about two seconds to see that YouTube Movies passes the only test that really matters: does it have up-to-date stuff I want to watch?</div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">"The Change-Up," "Horrible Bosses," "Bridesmaids," and lots more of the latest releases are all available. By the way, they're renting for $0.99, which is no doubt a short-term promotion, but still a great deal. The selection isn't as comprehensive as Netflix. Nonetheless, YouTube running the newest, most popular rentals available anywhere sends an immediate signal to anyone that visits the site that it's for real.</div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">In the broader context of Google's recent and ongoing moves, my visit to YouTube Movies clarified something I've been thinking for a while: when it comes to TV (by which I mean professionally-produced, long-form video content in general), Google is playing to win.... <a href="http://www.clickz.com/clickz/column/2129385/google-tv-playing-win">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.clickz.com/clickz/column/2129385/google-tv-playing-win"><img border="0" src="http://www.clickz.com/IMG/933/144933/cahillcolor-70x70.jpg?1294333043" /></a></div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-79485503789301732492011-12-01T18:34:00.000-08:002011-12-01T18:34:23.903-08:00AmEx Helps Customers Cash In On Foursquare<div style="text-align: left;"><span class="Apple-style-span" style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 14px;">By </span><a class="author" href="http://www.cio.com/author/100169/Stephanie+Overby" rel="author" style="background-color: white; color: #003366; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 14px; text-align: left; text-decoration: none;">Stephanie Overby</a><span class="Apple-style-span" style="font-family: Arial, Verdana, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 11px; line-height: 14px;">, 28, November, 2011, <a href="http://www.cio.com/article/695279/AmEx_Helps_Customers_Cash_In_On_Foursquare">CIO</a>.</span></span></div><div style="text-align: left;"></div><div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; zoom: 1;"><a href="http://www.cio.com/" style="color: #003366;">CIO</a> — Corporate marketers are keen to tap into the power of location-based social services—applications that use a mobile device’s GPS to locate nearby friends and businesses. But figuring out how to use them to drive consumer behavior and top-line growth has proven challenging.</div><div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; zoom: 1;">The biggest issue, says Dave Wolf, vice president of global marketing capabilities at American Express, is creating a reliable user interface while tapping into complex core systems and data on the back end. That’s what the credit card issuer is attempting with a program launched in June. Customers who link their Foursquare profiles to their AmEx cards can redeem merchant special offers without scanning codes or printing coupons. It offers users more tangible benefits to checking in than being appointed mayor, such as $10 off a $75 purchase at H&M. “In the digital space, user simplicity is key,” says Wolf. “[This is] the equivalent of embedding a coupon in your card.”... <a href="http://www.cio.com/article/695279/AmEx_Helps_Customers_Cash_In_On_Foursquare">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.cio.com/article/695279/AmEx_Helps_Customers_Cash_In_On_Foursquare"><img border="0" src="http://www.cio.com/images/content/articles/body/2011/06/hp-b-foursquare.jpg" /></a></div><div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; zoom: 1;"><br />
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</span><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-26287014601233189562011-12-01T18:03:00.000-08:002011-12-01T18:03:16.887-08:00For Amazon, a Focus on the New Helps Push Sales of the Old<span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px;">By: </span><a class="tooltip_item" href="http://adage.com/author/brian-steinberg/483" rel="author" style="color: #0066b2; cursor: pointer; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none;">Brian Steinberg</a><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; text-align: left;"> </span><span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;">Published: <a href="http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=11/07/2011" style="color: #0066b2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Browse more stories published on November 07, 2011">November 07, 2011</a>, <a href="http://adage.com/article/special-report-marketer-alist/marketing-a-list-amazon/230825/">AdAge</a>.</span></span><br />
<span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white; font-size: 14px; line-height: 21px;">Like Walmart, Amazon.com sells food, clothing, media and electronics -- the old-school foundation of modern retailing. But Amazon keeps reinventing its business by coming up with new lines to sell, some of them tangible, some of them the stuff of imagination not too long ago.</span></span><br />
<span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white; font-size: 14px; line-height: 21px;">In 2011, the e-tailer unveiled everything from the Kindle Fire, a tablet computer version of the company's popular electronic-book reader, to Amazon Silk, a web browser designed to enable easier loading of content onto Kindle screens, to AmazonLocal, a distributor of local deals that appears to be the Seattle company's answer to the Groupon and LivingSocial craze, and MyHabit, a response to the "flash sales" of high-end.... <a href="http://adage.com/article/special-report-marketer-alist/marketing-a-list-amazon/230825/">Read more</a>.</span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://adage.com/article/special-report-marketer-alist/marketing-a-list-amazon/230825/"><img border="0" height="320" src="http://adage.com/images/bin/image/rightrail/Kindle-Fire.jpg?1317416412" width="204" /></a></div><span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white; font-size: 14px; line-height: 21px;"><br />
</span></span><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-58044029422564234742011-11-29T07:46:00.000-08:002011-11-29T07:46:23.498-08:00Traveling in the Age of Facebook Open Graph<span class="Apple-style-span" style="color: black;"><a href="http://www.clickz.com/author/profile/1969/janice-diner" rel="author" style="background-color: white; font-family: Arial; font-size: 12px; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" title="Janice Diner">Janice Diner</a>, <span class="Apple-style-span" style="background-color: white; font-family: Arial; font-size: 12px;">November 29, 2011, <a href="http://www.clickz.com/clickz/column/2128252/traveling-age-facebook-graph">ClickZ</a>.</span></span><br />
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<div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">Travel and shopping are probably two of the most social activities we do with friends and loved ones. The hyper-interactive travel consumer is a new breed of engaged and informed traveler. They talk about travel before they travel, while they travel, and after they travel. With Facebook Open Graph and Facebook commerce, the travel industry has tremendous opportunities to market to travelers across the social curve.</div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">More than 250 million photos are uploaded daily on Facebook and many travel-related photos are part of this activity. With the new Facebook Timeline, travelers will likely be sharing their experiences, such as the places they have been and the people they have traveled with, with their friends more often. The Timeline could become a scrapbook of your friends' travel experiences, allowing you to easily see where your friends have been traveling and may very well lead you to your next journey.</div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">Many travel sites have started to integrate Facebook Connect into their web experience; the most notable is perhaps TripAdvisor. TripAdvisor is what Facebook calls a "new instant personalization partner," as the site becomes customized for you by using your public information and list of friends ..... <a href="http://www.clickz.com/clickz/column/2128252/traveling-age-facebook-graph">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.clickz.com/clickz/column/2128252/traveling-age-facebook-graph"><img border="0" height="320" src="http://www.clickz.com/IMG/416/203416/starbucks-facebook-locations.jpg?1322498527" width="246" /></a></div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;"><br />
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</span><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-84410508152270333462011-11-29T07:17:00.000-08:002011-11-29T07:17:16.399-08:00In 2012, a Mobile Security Minefield<span class="Apple-style-span" style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 14px;">By Taylor Armerding, November, 28, 2011, <a href="http://www.cio.com/article/695170/In_2012_a_Mobile_Security_Minefield">CIO</a>.</span><br />
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<div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; text-align: left; zoom: 1;"><a href="http://www.csoonline.com/" style="color: #003366;" target="_blank">CSO</a> — The mobile device, now the dominant technological tool in American enterprise, will become more dominant in 2012 and beyond. Industry analysts say mobile device shipments will top 1 billion in 2015, leaving PC shipments in the dust.</div><div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; text-align: left; zoom: 1;">That will bring big benefits, but also <a href="http://www.csoonline.com/article/695127/android-the-phone-for-living-dangerously-" style="color: #003366;">big risks</a>.</div><div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; text-align: left; zoom: 1;">Its benefits for user convenience and productivity are obvious and irresistible -- a smart phone can handle everything from email to collaboration to video chat. It can serve as your GPS. It can scan product bar codes. It can find and store your favorite songs, help you take high-res photos and HD video and expand both your social and professional network.... <a href="http://www.cio.com/article/695170/In_2012_a_Mobile_Security_Minefield">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.cio.com/article/695170/In_2012_a_Mobile_Security_Minefield"><img border="0" src="http://www.cio.com/images/content/articles/body/2011/06/hp-a-sm-tb-sec.jpg" /></a></div><div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; text-align: left; zoom: 1;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-61118754963660547792011-11-29T06:59:00.000-08:002011-11-29T06:59:41.888-08:00Concerned About Privacy? Pray Facebook Sees Some Real Competition<span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px;">By: </span><a class="tooltip_item" href="http://adage.com/author/brian-sheehan/3104" rel="author" style="color: #0066b2; cursor: pointer; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none;">Brian Sheehan</a><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; text-align: left;"> </span><span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;">Published: <a href="http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=11/22/2011" style="color: #0066b2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Browse more stories published on November 22, 2011">November 22, 2011</a>, <a href="http://adage.com/article/digitalnext/monopolies-facebook-google-biggest-threat-privacy/231135/">AdAge</a>.</span></span><br />
<span class="pubfix" style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;"></span><br />
<div style="font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">An increase in the number companies who hold your personal information is the best guarantee for safeguarding that information.</div><div style="font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Come again?</div><div style="font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Yes, an increase in the number of companies who know what you do online is probably your best protection. It may seem counter intuitive, and perhaps a little naive, but let me tell you why it is the only answer in a world where there is already enough personal information in the cloud about all of us to make us squirm if we think about it. When we are forced to think about it, like <a class="body" href="http://adage.com/article/abbey-klaassen/behavioral-targeting-scare-consumers-job-explaining/230431/" style="color: #0066b2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Behavioral Targeting Might Scare Consumers Less If We Did Better Job Explaining It">when we are asked in a survey</a>, 67% of people say they are not in favor of things like behavioral targeting for fear that the information is too personal and will be misused. In reality, that is just what we say in surveys.... <a href="http://adage.com/article/digitalnext/monopolies-facebook-google-biggest-threat-privacy/231135/">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://adage.com/article/digitalnext/monopolies-facebook-google-biggest-threat-privacy/231135/"><img border="0" src="http://adage.com/images/bin/image/48-sheehan-042610.jpg" /></a></div><div style="font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-53878963418061933812011-11-27T03:23:00.000-08:002011-11-27T03:23:47.944-08:00Can Social Shopping Finally Take Off? Some companies still trying to integrate social networking and e-commerceBy Erin Griffith, November, 22, 2011, <a href="http://www.adweek.com/news/advertising-branding/can-social-shopping-finally-take-136611">AdWeek</a>.<br />
<span class="word1" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Analog</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word2" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">shopping</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word3" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">is</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word4" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">inherently</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word5" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">social.</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word6" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">There’s</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word7" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">the</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word8" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">flea</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word9" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">market</span><span class="word10" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">stroll,</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word11" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">the</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word12" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">girls’</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word13" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">outing,</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word14" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">and</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word15" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">the</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word16" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">time-honored</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word17" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">encounter</span><span class="word18" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">with</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word19" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">a</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word20" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">mall</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word21" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Santa.</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word22" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">But</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word23" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">e-commerce,</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word24" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">a</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word25" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">category</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word26" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">that’s</span><span class="word27" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">expected</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word28" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">to</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word29" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">reach</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word30" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">$200</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word31" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">billion</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word32" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">this</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word33" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">year,</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word34" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">has</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word35" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">yet</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word36" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">to</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word37" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">reap</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word38" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">full</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word39" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">benefits</span><span class="word40" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">of</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word41" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">the</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word42" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">social</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word43" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">networking</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word44" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">revolution.</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word45" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">The</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word46" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">two</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word47" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">seem</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word48" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">as</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word49" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">compatible</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word50" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">as</span><span class="word51" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">reindeer</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word52" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">and</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word53" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">sleighs,</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word54" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">yet</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word55" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">the</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word56" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">universe</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word57" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">is</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word58" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">littered</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word59" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">with</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word60" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">proof</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word61" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">of</span><span class="word62" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">awkward</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word63" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">pratfalls.</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word64" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">(After</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word65" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">all,</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word66" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">who</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word67" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">wants</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word68" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">to</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word69" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">learn</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word70" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">on</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word71" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Facebook</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word72" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">that</span><span class="word73" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">their</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word74" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">significant</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word75" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">other</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word76" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">bought</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word77" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">an</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word78" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">engagement</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word79" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">ring</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word80" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">at</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word81" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Dave’s</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word82" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Diamond</span><span class="word83" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Barn?)</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word84" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">That</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word85" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">explains</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word86" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">why</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word87" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Facebook</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word88" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">killed</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word89" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Beacon,</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word90" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">a</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word91" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">function</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word92" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">that</span><span class="word93" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">automatically</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word94" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">published</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word95" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">a</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word96" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">user’s</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word97" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">e-commerce</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word98" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">interactions</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word99" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">to</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word100" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">news</span><span class="word101" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">feeds.</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word102" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Apple’s</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word103" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Ping,</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word104" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">which</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word105" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">shared</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word106" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">iTunes</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word107" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">buys,</span><span class="Apple-style-span" style="color: #333333; font-family: Georgia, serif; font-size: 16px; line-height: 24px;"> </span><span class="word108" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">flopped..... <a href="http://www.adweek.com/news/advertising-branding/can-social-shopping-finally-take-136611">Read more</a>.</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://www.adweek.com/news/advertising-branding/can-social-shopping-finally-take-136611"><img border="0" height="180" src="http://www.adweek.com/files/imagecache/node-editorspick/tt-social-shopping-hed-2011.jpg" width="320" /></a></div><span class="word108" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: Georgia, serif; font-size: 16px; font: inherit; line-height: 24px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><br />
</span><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-23183741970566477592011-11-26T07:58:00.000-08:002011-11-26T07:58:11.288-08:00How 'The X Factor' Vote-by-Tweet Partnership With Twitter Has Affected Its Social-TV Footprint<span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px;">By: </span><a class="tooltip_item" href="http://adage.com/author/simon-dumenco/4434" rel="author" style="color: #0066b2; cursor: pointer; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none;">Simon Dumenco</a><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; text-align: left;"> </span><span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;">Published: <a href="http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=11/18/2011" style="color: #0066b2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Browse more stories published on November 18, 2011">November 18, 2011</a>, <a href="http://adage.com/article/mediaworks/tweet-partnership-pays-x-factor/231102/">AdAge</a>.</span></span><br />
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<div style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white;">Earlier this month, "The X Factor" became the first-ever reality-TV competition show to allow voting by Twitter. (See <a href="http://bit.ly/vf5W3A" style="color: #0066b2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">"How to Vote for Your Favorite Act on The X Factor"</a> in the Twitter Help Center.) What's that done for its social-TV footprint? Ad Age asked our editorial partner <a href="http://bit.ly/mxRe0j" style="color: #0066b2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">Bluefin Labs</a>, a Cambridge-Mass.-based social-media analytics company that specializes in social TV, to give us a view into the data it's been collecting on the show all season. Some notes about the charts below.... <a href="http://adage.com/article/mediaworks/tweet-partnership-pays-x-factor/231102/">Read more</a>.</span></div><div style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://adage.com/article/mediaworks/tweet-partnership-pays-x-factor/231102/"><img border="0" height="320" src="http://adage.com/images/bin/image/TheXFactor-combinedcharts.jpg" width="211" /></a></div><ul style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"><div style="font-size: 13px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 18px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></div><div style="font-size: 13px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 18px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></div><li style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;"><br />
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</ul><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-88929661124972105602011-11-26T07:00:00.000-08:002011-11-26T07:00:44.751-08:00Exclusive: Facebook Marketing Results From 6 Major Brands<span class="Apple-style-span" style="color: black;"><a href="http://www.clickz.com/author/profile/1164/christopher-heine" rel="author" style="background-color: white; font-family: Arial; font-size: 12px; outline-color: initial; outline-style: none; outline-width: initial;" title="Christopher Heine">Christopher Heine</a><span class="Apple-style-span" style="background-color: white; font-family: Arial; font-size: 12px;"> | November 23, 2011 , <a href="http://www.clickz.com/clickz/news/2127387/exclusive-facebook-marketing-results-major-brands">ClickZ</a>.</span></span><br />
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<div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">Six major brands have given ClickZ snapshot-level case studies about their Facebook efforts. Mazda, Ford, Levi's, 1-800-Flowers, 20th Century Fox, and ADT have seen significant lift from their ad investment on the social network.</div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">According to Facebook, spending on the following campaigns varied greatly and most included a mix of<a href="http://www.facebook.com/ads/create/" style="color: #0077cf; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" target="_blank">marketplace</a> and premium ad buys.</div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;"><strong>Does Social Sell Cars? Mazda And Ford Believe So</strong></div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">Of the examples released to ClickZ today, Mazda's may stick out the most. According to the automotive brand's U.K division, a recent 20 percent Check-In Deal discount resulted in a 34 percent sales lift on the model being offered. The geo-social effort was regional..... <a href="http://www.clickz.com/clickz/news/2127387/exclusive-facebook-marketing-results-major-brands">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.clickz.com/clickz/news/2127387/exclusive-facebook-marketing-results-major-brands"><img border="0" src="http://www.clickz.com/IMG/290/110290/facebook-icon3333-270x167.jpg?1283207868" /></a></div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-43484591558779108502011-11-25T15:08:00.000-08:002011-11-25T15:08:40.185-08:00Is 2012 the Year Android Invades the Enterprise?<span class="Apple-style-span" style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 14px;">By </span><a class="author" href="http://www.cio.com/author/482926/Tom+Kaneshige" rel="author" style="background-color: white; color: #003366; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 14px; text-align: left; text-decoration: none;">Tom Kaneshige</a><span class="Apple-style-span" style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 14px; text-align: left;"> , November, 22, 2011, <a href="http://www.cio.com/article/694816/Is_2012_the_Year_Android_Invades_the_Enterprise_">CIO</a>.</span><br />
<span class="Apple-style-span" style="background-color: white; font-family: arial; font-size: 14px; line-height: 19px;">For CIOs, the year 2012 will be one of huge opportunity and incredible risk as Android phones and tablets drive deeper into the enterprise, mobile device experts say. CIOs will be in a bit of a bind with employees pressuring IT to support new-fangled consumer devices that may not be enterprise-ready..... <a href="http://www.cio.com/article/694816/Is_2012_the_Year_Android_Invades_the_Enterprise_">Read more</a>.</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://www.cio.com/article/694816/Is_2012_the_Year_Android_Invades_the_Enterprise_"><img border="0" height="320" src="http://www.cio.com/images/content/articles/body/2011/11/android.jpg" width="246" /></a></div><span class="Apple-style-span" style="background-color: white; font-family: arial; font-size: 14px; line-height: 19px;"><br />
</span><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-18819553059634079942011-11-24T17:26:00.000-08:002011-11-24T17:26:26.124-08:00Stat of the Day: Holiday e-Commerce by the Numbers<span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px;">By: </span><a class="tooltip_item" href="http://adage.com/author/matt-carmichael/9" rel="author" style="color: #0066b2; cursor: pointer; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;">Matt Carmichael</a><span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; text-align: left;"> </span><span class="pubfix" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-align: left;">Published: <a href="http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=11/22/2011" style="color: #0066b2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Browse more stories published on November 22, 2011">November 22, 2011</a>, <a href="http://adage.com/article/adagestat/stat-day-holiday-e-commerce-numbers/231140/">AdAge</a>.</span></span><br />
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<div class="skip" style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white;">We recently got an email from Walgreens offering up a sneak preview of its Black Friday special offers. The interesting twist was that customers were required to download a new mobile app in order to see the deals. Turns out, this is part of a trend.</span></div><div style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white;">Digital marketing strategists, Acquity Group, pulled together some more timely data for us about the upcoming holiday shopping season. Nearly one in five retailers have developed some sort of apps to help mobile shoppers buy their goods. Mobile's impact continues to grow.</span></div><div style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white;">Of course, brick and mortar outlets are hoping for a strong holiday season, too. A new Deloitte survey found that nearly one.... <a href="http://adage.com/article/adagestat/stat-day-holiday-e-commerce-numbers/231140/">Read more</a>.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://adage.com/article/adagestat/stat-day-holiday-e-commerce-numbers/231140/"><img border="0" height="320" src="http://adage.com/images/bin/image/11-22-2011-HolidayTrends640.jpg" width="235" /></a></div><div style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; font: normal normal normal 1em/1.5em Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 1.1em; margin-top: 1.1em; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"><span class="Apple-style-span" style="background-color: white;"><br />
</span></div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-58239257746466503352011-11-21T06:25:00.000-08:002011-11-21T06:25:19.997-08:00Google Music vs. Amazon Cloud Player: How They Stack Up<span class="Apple-style-span" style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 14px;">By </span><a class="author" href="http://www.cio.com/author/134001/Kristin+Burnham" rel="author" style="background-color: white; color: #003366; cursor: pointer; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 14px; text-align: left;">Kristin Burnham</a><span class="Apple-style-span" style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 14px; text-align: left;"> , November, 18, 2011, <a href="http://www.cio.com/article/694603/Google_Music_vs._Amazon_Cloud_Player_How_They_Stack_Up">CIO</a>.</span><br />
<span class="Apple-style-span" style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 14px; text-align: left;">...... </span><span class="Apple-style-span" style="background-color: white; font-family: arial; font-size: 14px; line-height: 19px;">Google Music users located in the United States can employ the</span><span class="Apple-style-span" style="background-color: white; font-family: arial; font-size: 14px; line-height: 19px; text-align: left;"> </span><a href="https://market.android.com/?hl=en" style="background-color: white; color: #003366; font-family: arial; font-size: 14px; line-height: 19px; text-align: left;" target="_new">Android Market</a><span class="Apple-style-span" style="background-color: white; font-family: arial; font-size: 14px; line-height: 19px; text-align: left;"> </span><span class="Apple-style-span" style="background-color: white; font-family: arial; font-size: 14px; line-height: 19px; text-align: left;">to purchase songs and albums, and can also upload existing Apple iTunes playlists to their accounts. And Google is placing a strong emphasis on its music sharing features.</span><br />
<div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; text-align: left; zoom: 1;">Google Music joins a number of big players already in the online music arena, including iTunes and Spotify. Another competitor: Amazon Cloud Player, which debuted this spring and with features similar to Google's offering...... <a href="http://www.cio.com/article/694603/Google_Music_vs._Amazon_Cloud_Player_How_They_Stack_Up">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.cio.com/article/694603/Google_Music_vs._Amazon_Cloud_Player_How_They_Stack_Up"><img border="0" src="http://www.cio.com/images/content/articles/body/2011/11/googleamazon.jpg" /></a></div><div style="background-color: white; font-size: 14px; font: normal normal normal 13px/normal arial; line-height: 19px; margin-top: 15px; text-align: left; zoom: 1;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.comtag:blogger.com,1999:blog-1416226724848442034.post-37113777080562266162011-11-21T06:20:00.000-08:002011-11-21T06:20:17.915-08:00Why Can't Newspapers Make Money Online?<span class="Apple-style-span" style="color: black;"><a href="http://www.clickz.com/author/profile/986/sean-carton" rel="author" style="background-color: white; font-family: Arial; font-size: 12px; outline-color: initial; outline-style: none; outline-width: initial;" title="Sean Carton">Sean Carton</a><span class="Apple-style-span" style="background-color: white; font-family: Arial; font-size: 12px;"> | November 21, 2011 , <a href="http://www.clickz.com/clickz/column/2126376/newspapers-money-online">ClickZ</a>.</span></span><br />
<br />
<div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">That's the question I asked myself the other day as I ran smack up against The Baltimore Sun's paywall after having reached my 15 page per month (free) limit. I'm not a big reader of the Sun, but I was curious about what people were saying about Gordon Ramsay's "Kitchen Nightmares" visit to one of our local eateries. I clicked a link on Facebook that was supposed to lead me to a post on the Sun's food blog when I smacked right into the wall.</div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">Oh well. As much as I liked reading the Sun's blogs (and their food blog - Baltimore Diner - was by far my favorite), it didn't take much to find another local foodie blog with the dirt on Chef Ramsay's "Nightmare"-ish tirades. Curiosity slaked, I surfed on to somewhere else…all the while muttering to myself under my breath about how I was done with the Sun.</div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;">And I am. I'd long ago moved on to other venues.... <a href="http://www.clickz.com/clickz/column/2126376/newspapers-money-online">Read more</a>.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.clickz.com/clickz/column/2126376/newspapers-money-online"><img border="0" src="http://www.clickz.com/IMG/799/104799/carton-sean2301-70x70.jpg?1278201797" /></a></div><div style="background-color: white; font-family: Arial; font-size: 13px; line-height: 17px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 10px;"><br />
</div><div class="blogger-post-footer">Prof. Andrés Silva Arancibia</div>Andres Silva Arancibiahttp://www.blogger.com/profile/16498146884785067104noreply@blogger.com