Stand Up to Cancer (SU2C), launched in 2008, raises funds for translational cancer research. Virgin America, a California-based airline established in 2007, is SU2C's official domestic airline partner.
In December 2010, Virgin America launched service from Los Angeles and San Francisco to the Dallas/Fort Worth airport, marking the airline's first mid-continent destination in the United States. To continue to raise funds and awareness in Texas and throughout the country for SU2C and to successfully launch Virgin America service in a new market where serious competition already existed, both organizations came together to develop an integrated social media marketing strategy...... Read more.
