Monday, November 14, 2011

Virgin America and SU2C Team Up to Fight Cancer Using Facebook and Twitter

By Eve Mayer Orsburn, SMMmagazine.

Stand Up to Cancer (SU2C), launched in 2008, raises funds for translational cancer research. Virgin America, a California-based airline established in 2007, is SU2C's official domestic airline partner.
In December 2010, Virgin America launched service from Los Angeles and San Francisco to the Dallas/Fort Worth airport, marking the airline's first mid-continent destination in the United States. To continue to raise funds and awareness in Texas and throughout the country for SU2C and to successfully launch Virgin America service in a new market where serious competition already existed, both organizations came together to develop an integrated social media marketing strategy...... Read more.