Thursday, November 3, 2011

Bloomberg Businessweek Ad Campaign Pitching Consumers on Personality

By:  Published: November 01, 2011, AdAge.
Bloomberg Businessweek is starting a consumer ad campaign that's meant to build on its recent progress by pitching readers on its personality, using ads arguing that the magazine is "Disruptive," "Charged," "Viral" and "Worldly." The ad buy will total $1.5 million in the near term and grow as the campaign continues, Bloomberg Businessweek said..... Read more.