Google expanded its daily deals product Google Offers on Oct. 26 to include offers from 14 deal providers, such as Gilt City, Tippr and Mamapedia. The company also added a form that enables consumers to personalize Offers according to their interests.
The expansion of deal providers results in consumers receiving up to five offers in their daily Google Offers email, said Nitin Mangtani, group product manager at Google Offers. Previously, consumers received only one offer per email.
“We used to only have one single deal in every market [in which] we were live, and it was essentially coming directly through Google's sales team,” said Mangtani...... Read more.
