Monday, October 31, 2011

Why We Need Less Talking, More Actual Marketing

By:  Published: October 31, 2011, AdAge.
Which should be a lesson to those who've gone all in on the Church of Conversation.
This is not a dig at Chipotle or its social-media strategy. It's just a statement of fact -- this pleasant social exchange between the food purveyor and myself had absolutely no effect on my purchasing decision. And yet this simple fact seems overlooked entirely too often. There's not a day goes by that marketers are told they need to listen and to talk, and to talk and to listen. They need to make nice with consumers. Chat 'em up. Be their friends..... Read more.