Now that Halloween is behind us it's time to start planning for the holidays - at least, in terms of your media buys. For months already we've been getting early reports of what this year's holiday season has in store for retailers, particularly as it relates to online shopping, and overall it looks good. Some studies say 81 percent of consumers will use the web in their holiday shopping this year, up from 54 percent who said they'd do so last year, while others report 83 percent of consumers prefer to shop online than in crowded stores over Thanksgiving and 21 percent expect to spend more on the web this year. In fact, nearly every report you'll find features this common theme: this year, consumers will shop more online..... Read more.
