Wednesday, October 12, 2011

YouView rethinks its marketing structure

By Gemma Charles, October, 12, 2011,
The company, which is backed by Freeview, BT, TalkTalk, ITV, Channel 4, Channel 5 and Arqiva, has been plagued by technical problems. As a result, its planned launch for this summer was put back to next year.
The roles of Tim Hunt, the former St Luke's partner who joined YouView from Freeview in March 2010, and his team, understood to number around 15 marketers, are believed to be under threat.
In March Lord Sugar became non-executive chairman of the venture, replacing Kip Meek..... Read more.