Thursday, October 13, 2011

New Microsoft Ad Push Touts 'Family' of Xbox, Windows Phone and Office

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Published: October 13, 2011, AdAge.

The campaign, under the tagline "It's a great time to be a family," marks a return to spendy TV advertising for Microsoft, which had dialed back spending on Windows Phone and its search engine Bing in recent months. The idea here is to take Microsoft's one very-hot consumer product, Xbox Kinect, and connect it to other Microsoft devices built to work seamlessly together..... Read more.