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RSS feedPublished: October 13, 2011, AdAge.
Taking a page from 's playbook, Microsoft is planning to pitch its entire range of retail products -- from Xbox Kinect and Office, to Windows PC and Phone -- as a lifestyle portfolio for the entire household, starting during the pre-game of Sunday Night Football on NBC.
The campaign, under the tagline "It's a great time to be a family," marks a return to spendy TV advertising for Microsoft, which had dialed back spending on Windows Phone and its search engine Bing in recent months. The idea here is to take Microsoft's one very-hot consumer product, Xbox Kinect, and connect it to other Microsoft devices built to work seamlessly together..... Read more.
