MARKETING AND SOCIAL MEDIA
Wednesday, October 12, 2011
3 steps to measuring social media ROI
B
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Belle Kwan
, Sep. 14, 2011,
marketingmag.com.au
People who work in social media often share a common problem – budget.
ROI is a business measurement. It doesn’t care whether you’re investing in social media or pumpkin farms. It has non-variable values and a concrete formula.....
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