Thursday, October 27, 2011

YES, NO, MAYBE: CAN A SOCIAL MEDIA SIMULATOR REPLICATE A SOCIAL MEDIA CRISIS?

BandT, October, 27, 2011.
PR firm Weber Shandwick has launched a simulator that recreates PR crises, including viral media attacks, across multiple social media platforms. Called FireBell, the simulator creates fictional crisis situations to help brands learn how to respond. But can a simulator ever fully replicate the complexities of a social media onslaught?..... Read more.