Publishers, don't start skimping on your iPad editions now. Magazine and newspaper apps' quality seems to be the most important factor in their success with consumers, according to the first annual "The State of the App" report from McPheters & Company's iMonitor service, drawing on iMonitor's evaluations of 3,000 apps from publishers around the world.
Quality has a higher correlation with the magazine and newspaper-app revenue than a wide variety of other variables including price, subscription availability and audience demographics like age and income, the report says...... Read more.
