Nokia finally launched its long-awaited Windows Phone yesterday and CEO Stephen Elop has promised ads for the new device will make a big splash in Europe during the holidays.
Mr. Elop said yesterday that marketing spending for the new phones will triple that of prior product launches, especially thanks to carriers' support in the phone's six European launch markets. In 2009, Nokia spent $147 million in media spending in Europe, a little more than half its global budget, according to Ad Age DataCenter.... Read more.
