Bid per call or cost per phone call? Google can't seem to decide what to call its pay-per-call extension, which has just come out of beta. In a post on its Inside AdWords Blog, Google generally refers to the extension as bid-per-call. Yet in the AdWords Help section Google uses the abbreviation CPP (cost-per-phone call) where "P" stands for "phone call" as well as "bid per call." Huh?.... Read more.
