Stacie Susens | October 10, 2011 , ClickZ.
My last column emphasized the importance of routinely assessing your online marketing program. Through this lens, I began exploring questions that can be answered through the use of marketing automation technology. As the web evolves and customers increasingly leverage it to make purchase decisions, the need for marketing automation only intensifies. As you audit your current programs, you must also consider these three questions..... Read more.