By James Gaddy, October, 10 , 2011, FastCompany.
There’s a birthday every day on Facebook, home to 800 million users. In all those dutiful birthday wall posts, Social Gift co-founder Mo Govindji saw an opportunity. Instead of just wishing someone happy birthday, why couldn't you pool your resources, in a Kickstarter-meets-Facebook way, to actually buy your friend a gift and separate yourself from the sham friends?..... Read more.