1.- Customer, Value, Loyalty and Profit: 4 Key Marketing Concepts.
2.- The Customer Experience is a core concept in the New Marketing.
3.- Marketing is more than Selling. Marketing is improving the Customer Experience with our Product.
4.- Profits = Customer Loyalty = Total Value Chain = I & D + Continuous Improvement.
5.- Marketing = Strategy + Tactics (a functional perspective)
6.- The Customer is not Important. The Important thing is what the customer can do for us.