Monday, January 11, 2010

The Six Marketing Concepts on Twitter by Andrés Silva A. Part Two.

1.- Customer, Value, Loyalty and Profit: 4 Key Marketing Concepts.

2.- The Customer Experience is a core concept in the New Marketing.

3.- Marketing is more than Selling. Marketing is improving the Customer Experience with our Product.

4.- Profits = Customer Loyalty = Total Value Chain = I & D + Continuous Improvement.

5.- Marketing = Strategy + Tactics (a functional perspective)

6.- The Customer is not Important. The Important thing is what the customer can do for us.