Sunday, November 6, 2011

Facebook Brand Exec: RIP Traditional Marketing How social networks (might) transform ads

By Anthony Ha, November, 3, 2011, AdWeek.

When Facebook's brand experience manager Paul Adams took the stage today at the Geo Loco conference, he outlined one of the most-hyped scenarios for local advertising. Imagine walking down the street, he said, and every time you get close to a store, they can push an offer or marketing message onto your phone..... Read more.