Monday, November 21, 2011

B2B EMAIL MARKETING: Most companies still emailing inactive subscribers

BtoBMagazine, November, 18, 2011.
San Bruno, Calif.—A new study from email marketing company Responsys Inc. finds companies are generally failing to monitor inactivity among email subscribers, with about 54% sending emails to those who have been inactive for more than three years..... Read more.