When I attended the first Content Marketing World conference in Cleveland last month, I had a hunch that I'd find a lot of client-side folks but precious few (if any) agency people in attendance. Unfortunately, I was right.
Even with 630 attendees from 18 countries, the ad-agency world was sorely underrepresented. Ogilvy was one traditional,full-service agency with someone there, but to be fair, she was presenting. Another brand, did show up, but it was the Brazilian, not U.S., office, attending. For the traditional, full-service agencies, that was about it. Such a tepid showing -- at a conference whose opening keynote was delivered by Sally Hogshead, a former Creative Director/Managing Director at Crispin Porter+Bogusky..... Read more.
