Every company faces the same challenges. Some successfully transition themselves inside the changing industry. They update their brand and continue ride the Wave. Others struggle. Some even die. Why the difference? Look at companies like Verizon, AT&T (NYSE: T), Qwest, Kodak and Yahoo (Nasdaq: YHOO), among many others. Why do some succeed while others fail?There are three catagories of companies: companies that successfully transition; companies that have tried, but fail; companies that missed the entire transition class in schoool and simply don't participate. Only one of these is the winner..... Read more.