Sunday, October 9, 2011

What are your plans for mobile marketing in the next 12 months?

Matt Johnston, CMO, uTest, Sep. 28, 2011, BtoB.
“UTest offers app testing services, which means our audience is tech execs and interactive agencies, so it's a very "SoLoMo'-savvy crowd. And because we're big believers in content-driven marketing—creating "how-to' white papers and e-books—we utilize low-hurdle marketing offers. Those two factors lead us to believe that mobile marketing is a good fit for uTest. It's something we're testing today, and we believe it will be a larger part of our 2012 plans.”..... Read more.