Matt Johnston, CMO, uTest, Sep. 28, 2011, BtoB.
“UTest offers app testing services, which means our audience is tech execs and interactive agencies, so it's a very "SoLoMo'-savvy crowd. And because we're big believers in content-driven marketing—creating "how-to' white papers and e-books—we utilize low-hurdle marketing offers. Those two factors lead us to believe that mobile marketing is a good fit for uTest. It's something we're testing today, and we believe it will be a larger part of our 2012 plans.”..... Read more.