Newspaper publisher Metroland has rolled out five versions of mobile apps – iPhone, BlackBerry, Nokia, Android, and Windows – for each of its papers, totaling 550 new apps. Toyota Canada, a long-time Metroland advertiser, is helping the company celebrate with a prize giveaway of a 2012 Camry LE.
To enter the contest, which began Wednesday, readers must download a new app for a Metroland paper and enter the contest from within the app.
The promotional campaign features banner and wallpaper advertising on Metroland sites, and uses Google Ad Words and Flyerland.ca..... Read more.
