In a bid to reach fashion-forward, hyper-connected, 20-something Hispanic women, Old Navy has partnered with Spanish language media company Telemundo to launch a web and mobile telenovela,Estilos Robados, or "Stolen Styles."...... Read more.
Friday, October 21, 2011
Old Navy Targets Hispanics With Online Telenovela
By Lisa Lacy | October 21, 2011 , ClickZ.
In a bid to reach fashion-forward, hyper-connected, 20-something Hispanic women, Old Navy has partnered with Spanish language media company Telemundo to launch a web and mobile telenovela,Estilos Robados, or "Stolen Styles."...... Read more.
In a bid to reach fashion-forward, hyper-connected, 20-something Hispanic women, Old Navy has partnered with Spanish language media company Telemundo to launch a web and mobile telenovela,Estilos Robados, or "Stolen Styles."...... Read more.
