Wednesday, October 19, 2011

Tips for Connecting with Today’s Prospect Using Social CRM

By Jon Ferrara, October, 7, 2011, Sales2.0

In the not-so-distant past, marketing managers threw leads over the wall to salespeople, who put them into a traditional CRM system. Some of that data was a day, a week, or even a month old by the time it got entered. This left the sales team with cold leads.
Maybe something like this is still occurring in your company and you’re ready to shift to a better system..... Read more.