Since Lenovo bought IBM's PC business in 2005, the Beijing-based company has kept a low marketing profile in the U.S., despite its standing as the world's second-largest PC vendor, behind Hewlett-Packard. Then last year the company hired former Apple and HP exec David Roman as CMO in a bid to become a top-of-mind tech brand.
Lenovo's new partnership in an online youth science project, "The YouTube Space Lab launched by Lenovo," is a step in that direction. The sponsored global project is important enough to YouTube's parent Google that it was launched Oct. 10 with a promo and link on the Google.com homepage – the same space Google used for its tribute to Steve Jobs a few days before. Within 24 hours, 500 video entries were submitted to the contest, says Roman.... Read more.