Tuesday, October 25, 2011

Takeaways for the Hispanic Market from the Auto Industry

By:  Published: October 25, 2011, AdAge.
J.D. Power and Associates drew more than 1,200 attendees to Las Vegas for a two-day conference on "Aligning Next Generation Marketing with Today's Digital Consumer." I was there Oct. 12 and 13 to moderate a first for this annual two-day event: A panel on growing your business with the Hispanic consumer.
I had never been to an automotive conference, so I was curious to see what people of this great American industry know or think about reaching the Latino market. Do they understand its special characteristics?..... Read more.