Tuesday, October 25, 2011

Marketers shift efforts to 
responsive Boomers

By Alex Palmer, October, 1, 2011, DMnews.
As the first Boomers have begun to hit 65, the generation that turned so many institutions on their heads is poised to do the same with retirement. Consumers born between 1946 and 1964 are more active, better educated and living longer than their parents, with Boomer women leading the way. This presents significant opportunities for direct marketers wanting to address these consumers' aspirations and fears about this life stage.
While they may not be digital natives, Boomers have shown a marked interest in the digital space. The 50-plus age group makes up the largest percentage of the active Internet audience, according to The Nielsen Co., .... Read more.