Wednesday, October 12, 2011

The Straight Story on Display Auto-Optimization

By   |  October 12, 2011, ClickZ.

One of the most frequent questions we hear in the demand-side-platform world goes a little something like this: "Where is the easy button?" Or, in other words, "Where do I click to auto-optimize the campaign?"
Some DSPs are actively encouraging this mentality, which we call "Black Box Optimization," or, "Don't Worry, The Algorithms Will Do All The Work For You.".... Read more.