Brands are using scavenger hunts as productive ways for customers to interact with the brand, but also, and even more important, as a means to educate customers about products or services they may not know about. Any number of platforms can are used, including social and mobile, and of course, good ‘ol fashioned shoe-leather detective work. Here are some recent examples from Chrysler, Cathay Pacific and Starbucks..... Read more.
