The Apple brand is about putting little pieces of the future in the hands of consumers. Yet Steve Jobs, master marketer, took a very traditional approach to advertising........ Read more.
Saturday, October 8, 2011
Steve Jobs Was Digital Maverick but Marketing Traditionalist
By: Michael Learmonth Published: October 07, 2011, AdAge.
The Apple brand is about putting little pieces of the future in the hands of consumers. Yet Steve Jobs, master marketer, took a very traditional approach to advertising........ Read more.
The Apple brand is about putting little pieces of the future in the hands of consumers. Yet Steve Jobs, master marketer, took a very traditional approach to advertising........ Read more.
