While most organizations are struggling to accurately measure ROI and create a 360-degree view of the customer, may I suggest that mobile marketers need to focus on a key metric: the "quit rate."..... Read more.
Saturday, October 8, 2011
The Most Important Mobile Metrics
Melinda Krueger | October 7, 2011, ClickZ.
While most organizations are struggling to accurately measure ROI and create a 360-degree view of the customer, may I suggest that mobile marketers need to focus on a key metric: the "quit rate."..... Read more.
While most organizations are struggling to accurately measure ROI and create a 360-degree view of the customer, may I suggest that mobile marketers need to focus on a key metric: the "quit rate."..... Read more.
