Friday, October 7, 2011

The Rewards and Pitfalls of Global Social-Media Campaigns

By:  Published: October 06, 2011 AdAge

In a session dedicated to the topic of global social-media campaigns, Suzie Reider, head of advertising sales at YouTube, as well as execs from agencies and other social media companies, explained challenges they've encountered, like when a product is utilized differently in various countries, for example..... Read more