Wednesday, October 5, 2011

Mobile Consumers Don't Want Coupons. Except for When They Do

By MarketingVox, October, 5, 2011.
Almost one in five (18%) smartphone/tablet users do not want to receive any coupons on their device. So says Prosper Mobile Insights, which reports in its study that this is a higher percentage than say they want to receive mobile coupons via social media check-in (10%). These people are in the minority however. Prosper Mobile found that 51% of people prefer to receive mobile coupons via email, followed by manual search (32%), scanning a QR code in-store (32%), and text/IM (31%). In addition, 26% of smartphone/tablet users prefer to receive coupons automatically when they are near a store.....Read more.