LinkedIn has made its 11-month old Company Pages product more agile for marketers' needs. The San Francisco Internet company now lets brands update their status and share it with followers on the networking site, which, according to LinkedIn, is home to 2 million company pages.
Similar to the way Twitter works, if users follow a brand, they will begin seeing updates from the company in their LinkedIn feed. The users will be able to comment on the update, "like" it, and share the message with their network. Those who do not follow a brand can still read its updates by tapping an "Overview" button when visiting a firm's LinkedIn page.....Read more.