Friday, October 7, 2011

The First Step to CRM Success: Name Your Problems

By Christopher J. Bucholtz, October, 6, 2011, ECommerceTimes

My friend Hank retired from the Coast Guard after a 20-year career, and now he's pursuing a second career of service as the executive director for the Alameda Food Bank, another truly worthy career path.
During a recent party, we got to talking about work -- me about CRM, him about the food bank. As it turns out, the food bank had a need for CRM, much as many nonprofit organizations do. Generally, nonprofits treat their donors as customers -- and having a record of their donations and the campaigns to which they respond is extremely valuable.... Read more