Sunday, October 16, 2011

Consumer Power Shifts to Developing Markets

By:  Published: October 17, 2011, AdAge.

Speak of the consumer to executives from a global company, and the image is no longer likely to be a mother in some Midwestern suburb, but more likely one in China, India or Brazil.
The combination of more rapid economic and population growth and the emergence of rising middle classes in developing markets stands in stark contrast to the stagnation of the U.S. economy and erosion of the middle class.
Trouble is, many companies are still focused by business footprint and management structure squarely in the U.S. But that's starting to change as marketers adapt to the market..... more.