By: Yony Arad Published: October 14, 2011, AdAge.
A former marketing professor of mine sent me a Facebook "friend" request. I had thought our professional on LinkedIn was enough, but I didn't want to be impolite and accepted. What I didn't realize was that my new "friend" is a devoted blogger. Now, my Facebook home page (aka the News Feed) is constantly getting clogged with links to his posts. Of course, I can easily press "Hide" to get rid of the professor's updates without him even knowing. But what if that industrious professor was your brand, crowding Facebook pages with updates? Would you want to risk the "Hide" treatment? It's the new "Unsubscribe.".... Read more.