Wednesday, October 19, 2011

Beer Industry Looks to Rebuild 'Brand Beer'

By:  Published: October 18, 2011, AdAge.
Stuck in a multi-year slump that shows no sign of lifting, beer industry leaders have blamed everything from the economy and weather to anti-smoking laws in bars. But one top executive is bluntly suggesting that industry itself is the problem for failing to out-market the spirits category....... Read more.