Wednesday, October 19, 2011

Ad of the Day: Qualcomm Check out the world's first 100 percent insect-powered smartphone

By Tim Nudd, October, 19, 2011, AdWeek.

We've seen guinea pigs produce electricity for Geico. Now, Qualcomm goes even smaller—getting insects, spiders and scorpions to power its latest smartphones.
The company's latest online video, "Bug Circus Generator," created by the Denizen Company, shows just that—a customized miniature bug circus that generates power to charge a Qualcomm cell phone. You've got a praying mantis riding a unicycle, a tarantula on a treadmill, Darkling beetles balanced on Ping-Pong balls, and a scorpion walking the "Wheel of Death." (It's a wonder no one got bitten or stung.) Denizen took the whimsical job seriously, bringing in an electrical engineering consultant to accurately calculate the real-world amps the insects would generate, and what would be required to actually power the phone. The result, says the agency, is a functional bug-circus generator that is scientifically sound—emphasizing the super-high energy efficiency of Qualcomm's Snapdragon mobile processor technology...... Read more.