Thursday, September 29, 2011

Want to Know if Your Branding Campaign's a Success? Just Ask

   September 29, 2011, ClickZ.
What are consumers really thinking when they see a branding campaign?
It's a question that we've all asked ourselves - and that we've had asked to us by our clients. With good reason, they want to know whether their ad dollars are delivering more than just impressions, and that those impressions aren't falling on blind eyes.
Certainly there are ways in which to track the consumer response to your web-based branding ads, whether through market research studies, by measuring the percentage of new visitors to your brand site and Facebook page, or - if your objective is to increase.....Read more