While Groupon Inc. faces scrutiny in its bid to go public, the daily deal leader isn’t standing still—it’s evolving its business model with marketplace and loyalty offerings.
Groupon today launched Groupon Goods, a Woot-like bargain site where consumers can buy a small number of products from a mix of national and local merchants for a set period of time, typically about two days. This is not the first time Groupon has enabled merchants to sell products on its site, but it is the first time the daily deal provider has organized several product offers under the banner Groupon Goods.....Read more
