Thursday, September 15, 2011

The Social Experience: The Foundation for Strategic Social Media Marketing

By Eric Fletcher
Pubkished: April, 2011, SMMmagazine
There are still plenty who doubt (or are not yet aware of) the marketing prowess of social media. But may we propose a temporary moratorium on what at times can be a preoccupation with winning the heart of the skeptic? Social media marketers have another bottom-line concern.
Too often we allow social media strategy discussions to begin and revolve around the issues of messaging and numbers. What should we say? And how might we generate more fans, followers, and connections? All of this is in the name of disseminating our content to the masses.
There are cases when broadcasting is appropriate, such as when making an announcement, the numbers work...... Read more