Published: September 12, 2011, ClickZ
Social networks and blogs continue to suck up consumer attention, according to a new report from Nielsen. But that doesn't mean traditional media is losing mindshare.
By far the largest attention-suck is Facebook, according to Nielsen's "State of the Media: The Social Media Report – Q3 2011." In May 2011 alone, Americans spent more than 53 billion minutes Facebooking - almost 101 years in total. Social media account for nearly a quarter of the total time spent on the Internet.
This usage is fueled at least in part by the rapid growth of smart phone penetration. The study found almost 40 percent of social media users accessed their networks from their mobile phones. Users over 55 were the most rapidly growing segment of mobile social networkers.
Nielsen hasn't made an analysis....... Read more
