Friday, September 16, 2011

Connecting The Data Dots on Facebook and Beyond

Published: September 16, 2011, AdAge
One of the most enjoyable things about running a Facebook media and technology company is the wealth of unexpected, yet extremely informative branding insights we uncover on a daily basis. Facebook is unique in the online ecosystem, because its users share a wealth of interests, demographics, geographic and social data with each other. We can then use this data to best understand brand composition and audience responsiveness to target against these interests, and then look at campaign......... Read more