Friday, September 16, 2011

The Brand Version 2.0: Business-to-Business Brands in the Internet Age

By Peter De Legge

Brands are more important than ever.

Sure it’s a cliché. It seems every book I have read on branding contains that sentence. Yet, the Internet has created an environment that makes that statement truer than at any prior point. The Internet enables incredibly fast access to an enormous amount of information and provides connectivity and community that can empower buyers........ Read more