Saturday, September 24, 2011

B2B EMAIL MARKETING: Build trusting relationships with b2b customers for better email results

Karen J. Bannan, September 22, 2011, BtoBMagazine
Trust has a lot to do with whether someone opens your email. For many b2b customers, that trust is built up directly with the salesperson, someone they have talked to or perhaps met; so that, when they receive a generic marketing email message, it gets dumped right into the trash...... Read more