Tuesday, December 6, 2011

Intuit embraces paid bloggers to support campaign

Christopher Hosford, 6, Dicember, 2012. BtoB.

Intuit Inc., a provider of technology and finance software, is leveraging its appeal to small and midsize businesses with a campaign that pays bloggers for writing positive reviews of the company's “Love a Local Business” campaign.
“Love a Local Business” promotes such Intuit products as QuickBooks, Quicken and TurboTax to small businesses, and provides hiring grants ranging from $500 to $25,000. Businesses nominated by their fans then solicit votes on various social sites to vie for the funding.... Read more.