Thursday, December 1, 2011

For Amazon, a Focus on the New Helps Push Sales of the Old

By:  Published: November 07, 2011, AdAge.
Like Walmart, sells food, clothing, media and electronics -- the old-school foundation of modern retailing. But Amazon keeps reinventing its business by coming up with new lines to sell, some of them tangible, some of them the stuff of imagination not too long ago.
In 2011, the e-tailer unveiled everything from the Kindle Fire, a tablet computer version of the company's popular electronic-book reader, to Amazon Silk, a web browser designed to enable easier loading of content onto Kindle screens, to AmazonLocal, a distributor of local deals that appears to be the Seattle company's answer to the Groupon and LivingSocial craze, and MyHabit, a response to the "flash sales" of high-end.... Read more.